Music is the soundtrack of your life and the wine that fills the cup of silence. Optimist or pessimist, everyone looks upon music when they are down. Music leads your path through joy or pain, celebration, or suffering in every step of your life. May the Music be with you!
Meanwhile, check out the latest hits from last week and their exclusive reviews below:
TWICE “I CAN’T STOP ME” M/V
Fans of K-pop are armies to be mobilized. Indeed, on every new release, there are generals in comments sections that push people to watch and share, imploring the viewers to reach certain goals. Here is an example from “I Can’t Stop Me” by Twice: “let’s gain more than 2M every day we can do it once again.”
It all comes down to a competition between K-pop groups, and the fans are strongly aligned, like sports fans, to their chosen team. Indeed, many comments cite the gaps between the view-counts groups are experiencing, demonstrating the state of play. It is pretty unheard of in Western pop culture.
Much of this is down to the Inkigayo Triple Crown award. It is essentially a record chart by the Seoul Broadcasting System (SBS), which rates new releases on a weekly basis. But we aren’t just talking about downloads – the prize goes to the track that wins across many different fronts: Korean online music services (55%), Youtube views (30%), album sales (10%), network air time (10%), and advanced viewer votes (5%), the latter being probably some kind of panel, like the Academy or the Hollywood Foreign Press for film awards, shows.
So how are Twice faring? Well, in just over two weeks they have over 120 million views. That’s insane. It proves just how massive the industry has become. Numbers like that are unheard-of for almost anyone else (Justin Bieber’s latest official release was five weeks ago, and it has around 50 million views).
“I Can’t Stop Me” is about the electricity felt when two people develop an unspoken passion for one another. In these situations, as the song recounts, holding back simply isn’t an option. English comes in on the chorus for the central hook and the visuals and choreography, as expected, are about as shiny and impressive as it gets.
Watch Twice – I Can’t Stop Me
Alexander Jean – Highs and Lows Lyric Video
The new lyric video for “Highs and Lows” by Alexander Jean isn’t really a lyric video at all. Instead, it is a beautifully simple, intimate performance of the new track, with the lyrics edited into the frame. Indeed, the idea of a lyric video only sprouted in the last few years, and since then it has gone through several changes, with visualizers and animations coming in and out of fashion. This is a great new iteration, however, and fans would love it if all artists began offering this kind of performance systematically alongside official music videos.
Yet, for Alexander Jean, the country music duo, this kind of post is pretty routine. They have built a Youtube channel on these kinds of performances, and their audience is used to clean, straightforward shows with impeccable vocal performances. Some of their fans have been there since the beginning, charting their rise and cheering them on. It does feel like they are on the cusp of much bigger things, as explained by one top comment: “Sooner or later, if you keep writing songs like this that people love instantly, there’s going to be one that just goes huge. The chorus in this is soooo smooth.”
“Highs and Lows” is a sweet song about a relationship and the various small annoyances that come along the way. These range from sleeping with the AC on to telling jokes in the wrong way. But it is the harmony that viewers will remember, both vocally, and in terms of the duo’s chemistry on screen. They married back in 2016 and we can assume the lyrics tell their story. A fantastic slice of personal storytelling for fans that just can’t get enough. These two are too talented to stay medium-sized for very much longer.