The one thing the whole world surrenders to is music. It has the power to bring everyone together. There are different types of music lovers for different types of music genres. If you are someone who has the talent and wants to share it with the world, you are already halfway there.
Promoting your music is the best way to help people discover your talent. Thanks to the internet, this can be done online easily and for free.
For independent music artists, these platforms are extremely helpful in promoting their skills. It’s a great opportunity to connect with other artists by sharing one another’s music. You have the freedom to decide what and when to publish. You also get to share your music with a community of like-minded individuals who are looking for what you have to offer. A music podcast can help to reach audience.
The ways to promote your music are interconnected because the platforms could be different, yet they share a common interest. The aim is to help a lot of unheard, independent artists get the recognition that they deserve.
1. Website/Blog
A website is an official platform to build brand recognition and visibility. The aim is to let people know about your niche, how it is useful to them, and what it stands for.
With free tools like SquareSpace and Wix, you can create a website easily. The ultimate target is to distribute your music for free to various channels worldwide.
A website revolves around content. Content marketing involves creating content and sharing it in the form of blogs and social media posts.
The idea is to create a website to impress the visitors with its products and services. The right usage of keywords and phrases in websites can generate the right set of audiences.
A blog is more personal which redirects your visitors to know more about you. Blogs can either be a part of your website or serve as a separate entity.
For example, your website can cover events, tours, merch, album releases, etc. Your blogs can contain the following things:
- your interest in music
- the inspiration behind songs
- your musical journey
- the musical instruments you play
It could be any information that helps your fans discover new things about you and your music.
2. Email Lists
Email lists are a collection of email addresses of those who already got a sneak peek of your brand. It helps deliver your content into the inboxes of fans. Most importantly, it also helps in building strong relationships. The effort lies in getting people to sign up to your email list.
With email service providers like Mailchimp and Mailerlite, it is convenient to keep track of visitors by sending newsletters. You can also redirect them to check your content on the blog.
You have to create a sign-up page and add the sign-up form to the website. You can direct visitors to your mailing list by adding a CTA option on social media platforms. This acts as an indirect way of promoting your music.
3. Social Media Platforms
Social media platforms like YouTube, Twitter, Facebook, Instagram, TikTok, Pinterest, and Reddit are excellent tools for free music marketing.
If you want to reach a larger audience and create a huge fan base, you should check out platforms that offer free music promotion.
Your bio must include contact information, email address, website, and links to other platforms. The link could also be a direct resource to your website or a music video.
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YouTube
YouTube is a great platform to post music videos for free and network with other artists. Consistency and online engagement are necessary to gain subscribers. There are high chances of getting wide recognition.
You could even receive sponsors and paid promotions from brands that could leverage your career. Using analytics, you can find out which songs of yours are trending and make similar content.
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TikTok
This is a video community that can drastically boost your profile, provided you constantly upload relevant and fun music videos. You will have to optimize content for the For You Page to get featured.
You can promote your music well by using trending hashtags and posting videos at the right time to drive traffic to your profile. Tip: Keep up with the latest challenges by exposing your music as a background song.
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Facebook and Instagram
Both platforms are great for making connections and sharing your skills. If your account is private, you can build your brand presence using a fan page to interact with the audience. There are groups you can join to target your audience on Facebook. It’s even better if you can create one yourself.
On the other hand, Instagram only has the option to create groups in the chat feature. It includes stories, IGTV, Reels, etc. Streaming live videos on both platforms are great marketing strategies to promote your music.
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Twitter
This is a channel that allows you to tweet your thoughts on relevant and trending topics. You can host Q&A sessions with the followers and find out who is discussing your music. Using hashtags links all the other tweets that are linked to it.
It is best to pick industry or brand-related keywords to get more likes, shares, and comments. For example, your hashtag could include something like #freemusic, #freemusicdownload, etc.
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Pinterest
Pinterest is not just your regular photo-sharing platform. It is underrated yet is the best platform to promote music. Through video and image links, sharing music, videos, vlogs, and podcasts has become much easier. When users pin and re-pin your content, your brand or profile can grow well organically.
Hashtags are very effective in reaching a broader audience. The best part is that its business account is free. You can share your YouTube links on Pinterest by creating a board, particularly for albums.
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Reddit Music
Similar to a bookmarking site, it is the best free music promotion site. You can post links to music videos and audio tracks. You have to be an active user and produce great music to wow the crowd.
There is a scoring system where the users rate the quality of your posts. Based on the submission of upvotes and downvotes, you, as an artist, will be judged. The intention must be to create a brand presence along with sharing high-quality videos (good music).
4. ListenOnRepeat
ListenOnRepeat is a fan community for video loopers where you can stream or loop music videos along with an access to exclusive music reviews from contributors. If you have uploaded your video to YouTube but aren’t getting any views, ListenOnRepeat will help you boost your video with every repeat count in your video through the platform. ListenOnRepeat helps fresh artists promote their music videos with reviews, new releases, and weekly top 10.
ListenOnRepeat is completely free to use but also offers ad-free paid subscription. If you are new to music and want to promote your music videos, ListenOnRepeat is the way to go.
5. SoundCloud
SoundCloud is a free music uploading website. It is specifically made for new artists to stream and share their music online by creating playlists.
As a listener, you can discover new music albums. As an artist, you can use it to promote your talent. As a curator, you can create and share playlists made from the songs of an artist that others can listen to.
You cannot upload videos on SoundCloud that are not yours. On the other hand, you have the option to enable or disable listeners to download your tracks. You can also share your tracks to a close circle before releasing them to the public through secret links.
SoundCloud has a free sign-up option and includes paid subscription packs as well.
Key Takeaway
There is an audience for every kind of music. Promoting your music online is a vicious cycle. Any form of music promotion involves engaging with the audience and making music that people care about.
After all, it is the way people relate to your music that eventually builds a community. The audience, therefore, plays a huge role in determining your success.
