Olivia Rodrigo’s song “Driver’s License” has been at the top of downloads charts for a long while now, catapulting her to new levels of fame. As a result, there have been many covers of the track on Youtube, which is something to be expected. But perhaps none of those covers are quite like the one done by Coco Quinn, a young singer actress and model who has amassed millions of followers across social media accounts. For her, a “cover” means a professional music video, one that might as well have been an original. Different scenes and outfits, high production value, good acting … Quinn is redefining the possibilities of the humble cover, a far cry from singing your favorite lyrics into a webcam.
But the thing is, Coco Quinn is an artist in her own right – she has a label, a manager and a record deal. She shot to fame through videos on Youtube that she started making at the age of 12. It is her guardian who manages her estate for her, which means she is still too young to have much control over her finances. Quinn is the new breed of teenage superstar and her fans have grown up with her.
There is a large team for productions like this one: a sound engineer, instrumental producer, vocal producer, vocal coach, backing singers, and much more. But it is Coco the fans are interested in, not just the music but her backstory and how it relates to her releases. At some point Coco will start touring and selling out stadiums (if she isn’t already) and the fanbase she’s built is bigger than anything a traditional publisher could have helped her with.